How It Works

Prom and Bridal Dress Consignment

The wedding has passed, you just graduated high school, and now that beautiful dress of yours is sitting in your closet. Why not give it new life here at Second Dance?!

At Second Dance, we consign formal dresses and other accessories. You can make extra cash today and let your dress have that second dance!

We accept bridal, bridesmaid, prom or homecoming, mother of, and all special occasion dresses and accessories. Stop by with your formal wear if you’re interested in consigning with us! Feel free to stop in whenever we are open.

At Second Dance, our focus is to make consignment an easy process! What are the steps to consigning with us you may ask?

You bring your items into our shop during our business hours. We select the items we think will sell based on our customer demographic and current demand. Items must be clean and damage free.
You sign our easy to understand Consigner Contract (click the link to preview a copy of our contract), which explains our process and your portion of the selling price. You will get to keep a copy of the agreement.
- Consigners will receive 45% of the selling price for all of their items as they sell. (Curious to know why you make 45%? Click here!)
Please keep in touch with us during your contract period to check to see if your items are sold! Once your item(s) sell, you may request a check by stopping in the store at anytime or sending us a self stamped envelope!

What are our customers asking for?

Bridal

Lace wedding gowns

Wedding dresses with sleeves(current styles)

Tea-length dresses

Plus size dresses

Open back/keyhole back

Mermaid styles

A-line styles

Special Occasion

Two-piece dresses

Long sleeve dresses

Bold floral prints

Embroidery

Floral embroidery

‘Mother of’ gowns with sleeves

Popular colors:

Wine, Emerald, Champagne, Navy,
Baby Blue, and Neutrals

Every dress deserves a second dance!

I surprised my best friend with taking her here for a dress. Stephanie was wonderful and helped me surprise her and really listened to what we wanted and helping us. Everything is super reasonable based on label and original value as well as high quality! I was not expecting as many options or different styles. She wants a vintage topper for the dress and Stephanie gave us a list of places to check in town. I would highly recommend them to any type of bride! They truly went above and beyond for us! We got this beautiful silk dress for 1/4 of what it would have been and we even picked up a beautiful belt to go with it!

Stephanie and her team are the best! I think my favorite thing about this store is that it is clear someone had a dream and opened a store in a part of town they believe in. Dresses aside, as a father with a teenager attending dances, after leaving the store one can't help but think... "If my daughter ends up with half the character and moxy as Stephanie, I have done my job.

Stephanie was absolutely wonderful to work with!

My sister found her perfect dress here today!! They work with you and let you try on all the dresses you need until you leave satisfied. Love this place.

Found a recital dress within an hour! There was a great selection and the prices were reasonable. They got me in touch with a seamstress right away and the next day it was tailored, 10/10 would recommend.

Hands down best customer service!! Such friendly people and so helpful!!

Stephanie is great! She knows fashion, what will look best on your body type, and she makes the shopping experience fun, fun, fun! Thanks for helping me find something gorgeous within my budget.

Everyone was so helpful and fun! Lots of room to try dresses on and do pictures!!~~

Great selection of dresses and wonderful service!

Thank you for your help today, Stephanie! You have a beautiful shop with a beautiful selection of dresses. I'll have to stop back in some time to keep an eye out for my dress.

Tried on wedding dresses here, their selection was large and the owner was very helpful and had lots of good advice and very knowledgeable on what styles would fit me best. very helpful and good at her job!

Good prices on once-worn designer dresses.

Second Dance is a sweet little boutique with a ton of options! From gowns to accessories, I was pleased with all that was available. I had a great experience looking for a veil for my wedding to match my dress. They had multiple options, some of which were brand new and had never been used. After a lot of searching at other stores I was amazed to find a veil that had never been used at a great discount! The staff were very friendly and accommodating helping us find veils and providing options that fit the description of what I was looking for. Had a great experience here 10/10 and would recommend.

I want to thank Stephanie for helping my friend find her wedding gown. She was nervous but the team made her feel comfortable. Thank you again for giving my friend her moment and helping her find a beautiful gown.

Stephanie is absolutely wonderful!

Wow...gorgeous store and stunning dresses. Thank you for a wonderful experience bridal shopping last week. We'll definitely be back to buy..loved every minute.

What an amazing, charming store! From the staff to the atmosphere, it is fun and sparkles from the moment you walk in. High quality merchandise, great prices, high spirits - something for every conscious consumer!

I LOVE Second Dance! I have shopped here frequently for all of my special events and never fail to find something beautiful, unique, and affordable. The staff has always been incredibly friendly and make great suggestions -- oftentimes they recommend dresses that I wouldn't have selected for myself but I end up LOVING! The owner of the shop has even gone out of her way to assist me several times! I also really like that they have an in-house seamstress -- she has been a great resource to me when a dress doesn't fit quite right. I also have consigned a few dresses here, and I really appreciate that they have a thorough contract. It gives me a lot of peace of mind knowing exactly what is going to be done with my special dresses! Overall, I could not recommend this store more highly! Definitely check it out next time you need some formal wear!

Great selection of special occasion and wedding dresses. The staff is very helpful also.

After a whole day of dress shopping and no success, we visited this place and found one in 15 minutes. The prices are super cheap and the dresses are great quality. The staff is super friendly and helpful. I definitely recommend going.

The ladies there are so sweet and lovely! They are more than willing to do their best to find you the perfect dress

Really impressed with the professional, quality, knowledgeable service. A really remarkable selection of beautiful dresses.

Cute place to look for gently used second hand formal and wedding dresses! 4 dressing rooms, plenty of mirrors, and a cute sitting area for friends and family.

The staff here is super nice, and they have a wide variety of dresses, both from design to price. I saw one dress for as little as 50 dollars, the one I ended up choosing was 400.

The people were so so nice and helped a lot. The dresses are very beautiful and vary in prices from low to high. Perfect for school dances like homecoming, winter follies, and prom.(They also had wedding dresses) All in all I had a great time here and the dresses are amazing.

The dresses are very appropriately priced in regards to their brands and style and the store is organized really well. Every time I've gone in, I've had a great experience. the owner is an absolute gem! I give a high recommendation for this business!

Quick and easy drop off procedure for consignments. Friendly and knowledgeable staff. Nice selection.

Perfect place to get a last minute killer dress for a party/gala/prom.

The staff is what makes this place really shine. Very helpful and so nice.. Pricing is fair and the dresses are all in good condition. Don’t let the size of the store fool you there is a much larger selection than it looks. We will be back for any other formal occasions. Thanks so much for helping us find a dress!!

I went shopping everywhere for a classy black dress and couldn’t settle on any. When I walked into this store I was greeted and instructed right where to look! I immediately found one I LOVED but I need one size up. I was about in tears and the owner said let me make a phone call....she took all this extra time calling on this dress and found the last one in my size! She ordered and it came a few days later!!! This store and owner are AMAZING!!

The owner and her staff were great! Really let us take control of what I tried on, opened up two dressing rooms for us to allow more space for trying on wedding dresses. Great experience!

My daughter got a dress for prom so... Very good!

I sold a bridesmaid dress here and my friend found the perfect wedding gown. This place is great!

I made over $200 on my daughters prom dresses! They display your items for a year and once they sell you just come and pick up your earnings! They know how to price your dresses too. They know their brands and quoted what they thought I could make before I left the store with the dresses. They were very clear with how their consignment worked and gave me a copy, (I feel like this is important because without a contract you really have no say on what a consignment shop can do with your items.) My daughters have bought from here too and the selection is amazing! Every size, a good selection of mall brands and high end brands, and all of the dresses were in wonderful condition and trending! (My girls were all worried this place would have old, or ugly dresses, but it was the complete opposite. Most of the dresses still had tags on them! This place is a hidden gem and I wish more people would shop local because I can tell the girls at second dance really love what they do.

Such a fantastic shop. The owner was kind and helpful, and genuinely excited about my event. Amazing selection of well organized dresses.

Last year, I got a brand new floor length prom dress for only $70!! Plus it was one of a kind because all the dresses at this store are different! I'm coming back soon to shop for my senior prom!! This is on top of such wonderful and helpful staff!

Very nice staff and selection!!

So I left without the dress and I came back the same day to make sure I got it! I had Stephanie help me who worked there and she was great!!

Amazing service here and beautiful, affordable dresses. The workers are genuinely there to help you and care about your experience there.

Awesome customer service, very attentive to helping with dress selection and trying on! I've sold dresses here too and just a great experience every time.

Such a lovely consignment shop. Great selection and helpful staff. I cried when I tried on the dress of my dreams that was the price I could afford!

I had a wonderful experience at this store. Stephanie was extremely friendly, helpful, and fun to work with. She understood and respected my budget, and worked with me to make sure I felt beautiful. I saved over $400 on my wedding dress, and it has never been worn! Check this place out before you spend double the price somewhere else!!

Found the best bridal dress for $45. LOVED IT. The dress was for a semi-formal wedding which helped keep the dress cost down. I would HIGHLY recommend shopping here before spending thousands somewhere else. They also have bridesmaid and prom dresses.

Found an amazing unique dress that fit me at 8 months pregnant!!!

Best place ever! Beautiful, quality gowns at fabulous prices! The owner is so very helpful and patient, will be buying all my girls gowns here! Super easy to find and in a very convenient location.

They have a great option for dresses.. Definately check them out for your dress needs!!

Excellent service. Nice selection. I am a full figured woman and they have plenty to choose from! Prices are also very reasonable!

Great selection of dresses! Would recommend to a lot of people. Very impressed.

Great help and huge variety! 10/10 would recommend!

Awesome experience and found my perfect wedding dress right away. Customer service was very friendly and will definately recommend to others.

I love my dress and I cant wait to wear it to prom

The best place I found in grand rapids... We were here an hour and walked out with the perfect dress!

We had a great time and there were a lot of dresses to choose from!

I have been to Second Dance twice for bridesmaids dresses and both times received excellent service. There is a huge selection and the prices are extremely reasonable. The store owner was very knowledgeable and helpful and really took the time to understand what I was looking for. I will definitely be coming back for any other formal ware and to say hi to the super cute shop dog. Keep up the great work Second Dance!

Just found my prom dress! This is the second dress I have found here. Love this store so much!! Would highly recommend this wonderful second hand store for beautiful one of a kind dresses.

This place is the first and last word in classy! Everyone is so friendly and kind! I could tell the owner really genuinely cares about helping out the ladies who come into shop! Great experience!

Just found the PERFECT dress for my Snowcoming experience at Second Dance in Grand Rapids! Stephanie was so helpful finding something that fit me just right, and brought me everything she thought would work for me…..lo and behold….TA-DAH! Wonderful. She even worked with us on price. Easy to find, pleasant shopping experience, I can't recommend it enough for anybody looking for just the right dress for a formal affair. Check it out!

Wonderful customer service and awesome prices! Love this store!

Definitely would recommend this place to anyone looking for a formal gown such as a prom dress, homecoming dress, or even a bridesmaid dress. They even have a great selection of bridal gowns! The owner is so welcoming and is willing to help anyone find their dress!

Amazing selection alongside personalized service you can only find in a boutique shop. Stephanie is extremely knowledgeable about fashion, labels, styles and trends; and if they don't have the perfect garment, she will point you in the right direction for finding it.

Second Dance is an awesome store, they have really fun colorful dresses that are beautiful! There is great hospitality and it is super well organized, I will be sure to come back!

Super friendly and helpful staff! Great selection of dresses, I was really glad to see they offer Plus-Size gowns as well! Why pay full price for a formal gown, when you can go to Second Dance and choose from such a great selection at great prices?! This is definitely the new "Go-To" spot for dresses!

Friendly welcoming atmosphere tied snugly into the downtown community. The store offered a great mix of designer/high-end department store selections at fair prices. I appreciated both the care of the dresses currently on the racks, and the appreciation I received for bringing in a great dress to consign. I would highly recommend starting your preliminary dress shopping at Second Dance before resorting to full-retail markup.

Extremely professional, clean and helpful, They are so sweet and genuine. They offer many many up to date dresses and different styles at very fair prices! My daughter was over the moon here .

What a treasure for Grand Rapids! I came to Second Dance looking for a gown for a black tie wedding. Second Dance has a huge variety of sizes, styles and colors- everyone can find a beautiful dress for any occasion.

Been coming here ever since they opened and it is amazing how the business has grown! The owner is always in shop and always very willing to work with you and help you find the perfect dress for any occasion! I consigned a couple of my dresses and it has worked out splendidly. Definitely would recommend to anyone to anyone who wants to clear their closet of any old dresses or if they are looking for prom, homecoming, or a wedding dress!

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Primary Communities Served

Grand Rapids

Ada

Rockford

Caledonia