How It Works

Prom and Bridal Dress Consignment

The wedding has passed, you just graduated high school, and now that beautiful dress of yours is sitting in your closet. Why not give it new life here at Second Dance?!


At Second Dance, we consign formal dresses and other accessories. You can make extra cash today and let your dress have that second dance!


We accept bridal, bridesmaid, prom or homecoming, mother of, and all special occasion dresses and accessories. Stop by with your formal wear if you’re interested in consigning with us! Feel free to stop in whenever we are open.


At Second Dance, our focus is to make consignment an easy process! What are the steps to consigning with us you may ask?

  • You bring your items into our shop during our business hours. We select the items we think will sell based on our customer demographic and current demand. Items must be clean and damage free.
  • You sign our easy to understand Consigner Contract (click the link to preview a copy of our contract), which explains our process and your portion of the selling price. You will get to keep a copy of the agreement.
    • Consigners will receive 45% of the selling price for all of their items as they sell. (Curious to know why you make 45%? Click here!)
  • Please keep in touch with us during your contract period to check to see if your items are sold! Once your item(s) sell, you may request a check by stopping in the store at anytime or sending us a self stamped envelope!

What are our customers asking for?



Lace wedding gowns

Wedding dresses with sleeves(current styles)

Tea-length dresses​

Plus size dresses

Open back/keyhole back

Mermaid styles

A-line styles

Special Occasion

Two-piece dresses

Long sleeve dresses

Bold floral prints


Floral embroidery

‘Mother of’ gowns with sleeves

Popular colors:

Wine, Emerald, Champagne, Navy,
Baby Blue, and Neutrals

Every dress deserves a second dance!

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Primary Communities Served

Grand Rapids